MY TWO CENTS

Opinion: The Simpsons Should Return All of Their Environmental Awards if They’re Going to Do This NFT Shit

An image of a Simpsons NFT next to Bill Cipher and Lisa planting a tree.

In honor of Disney+ Day on November 12, the NFT collectible platform VeVe has announced an NFT collection featuring golden digital statues “inspired by” Disney properties. The first two, featuring Homer and Bart choking each other and Bart’s skateboard, will drop tomorrow.

My limited understanding is that NFTs (non-fungible tokens) are digital artworks that people spend lots of cryptocurrency (pretend computer money) on just so it says on a website somewhere that they are the “owner” of said artwork. Of course, since they’re digital artwork, anyone can just right click and save them, which to a normal person would make “ownership” seem pointless and the whole enterprise seem scammy. They also have the added bonus of being incredibly harmful to the environment. “Hey, don’t have a cow, man, these ones are actually carbon neutral!,” you might say. First, that’s greenwashing. Second, most NFTs look like absolute shit. A massive corporation like Disney getting involved with their giant portfolio of iconic characters helps legitimize the entire cryptoart marketplace.

Are these NFT statues the most immoral pieces of Simpsons merchandise to exist? Probably not. Nevertheless, The Simpsons has been awarded 9 Environmental Media Awards over the years. They should return them if they’re going to choke the planet with this garbage.