Better invest in News Corp. stock now!
Featuring arguably the most popular sitcom family in history, “The Simpsons” revolutionized not only the TV industry but also the TV licensing biz, with a wealth of quirky characters that have translated into a multibillion-dollar merchandising franchise.
To date, Bart, Homer, Marge, Lisa, Maggie and their Springfield neighbors have appeared on everything from T’s to pinball machines, raking in more than $5 billion worldwide. All told, the program involves more than 600 licensees.
[Variety]