Shocking news for Simpsons fans concerned about the artistic integrity of an episode based entirely around a name-brand product: it turns out The Simpsons‘s upcoming 30 minute LEGO commercial was partially funded and essentially proposed by The LEGO Group.
Entertainment Weekly casually mentioned The LEGO Group’s financial stake in the episode in an interview with producers Matt Selman and Brian Kelley:
Lego helped pay for the episode. How much input did the company have into the creative side? I understand that there was a sex scene between Lego Homer and Lego Marge that they wanted to tone down.
Let’s say we had a lot of fun with the Lego sex scene, and I’m not surprised that it was a little too risque. But we’ll always treasure the memory. [Laughs] They were good partners. Our audience is slightly older than their audience, so they would occasionally have concerns, but all the words in the episode are ours. If they had an objection, which they did on very rare occasions, we’d find a way around it.
Good to know that a show with “a near-total absence of network interference” (virtually unheard of in the industry) is now taking notes from a toy company.