NEWS ROUNDUP

Professor Frink looks at a woman in a bikini and Bart's twin Hugo. Behind them is a word cloud, and the word simpon is the only non-Japanese word.

It seems like everything’s in a death spiral these days: linear television, Twitter, the internet in general, America. Oh, and a little show called The Simpsons.

  • Last Sunday’s episode, “Frinkenstein’s Monster,” suffered a huge drop in the ratings from the previous episode (which aired on Christmas Eve), netting only 0.72 million viewers, making it the least-watched episode of the series… so far. For comparison, the highest rated show in that timeslot was the season premiere of The Equalizer, with 6.32 million viewers. [TV Series Finale]
  • Conservative writer Nick Clairmont has watched every episode up to Season 35, but now he’s dropping the show due to a decline in quality, which is a very funny concept. After a couple years of “THE SIMPSONS IS GOOD AGAIN!!!” articles it feels refreshing to get a dissenting view, even if it’s mostly complaining about Wokeness. [The Critic Magazine]
  • There’s been a noticeable increase in spam bots on Twitter as of late, perfectly crystallized in this moment where a Simpsons meme referencing the phrase “░M░Y░P░ U░S░S░ Y░I░ N░B░I░O ░” used by spammers is replied to by another spammer with “the simpon:”A tweet by ErnieLies consisting of a Simpsons meme. There's a reply by user @Chloe019283244, who has a stock image of a woman in a black bikini as their avatar, that just says 'the simpon.''

    Over on Bluesky, “simpon” was briefly the only English word trending, which users then catapulted to #1. [@ErnieLies]

  • Here’s a nostalgic look at the official Simpsons website over the years. It used to be charming and chock full of information, and now I guess it… doesn’t even exist anymore? There’s a page for the show on FOX.com with some information on the cast, but otherwise it looks like it’s just social media for the franchise now. Grim. [Web Design Museum]
SPRINGFIELD SHOPPER

Homer and Bart scream in front of some Simpsons toys

¡Ay, caramba! In a crushing blow to fans, it looks like The Simpsons is coming to an end… collector toy company Super7’s line of Simpsons figures, that is.

Last month, company founder Brian Flynn was interviewed for Robo Don’t Know, where he admitted that “Simpsons did not perform nearly as well as we had hoped” and their relationship with Disney is not moving forward. While figures that were previously announced will still be produced, the Simpsons line (which he says they had a lot of plans for) has been cancelled, along with other Disney properties. Flynn is hopeful that the two companies could work together in the future, but for now they don’t see eye to eye on what is “realistic.”

Super7’s Simpsons line focused more on niche-y, fan-favorite characters rather than, you know, the Simpson family. While that strategy worked on me – I bought the figures of McBain’s ill-fated partner Scoey and Troy McClure with Fuzzy Bunny – perhaps it limited the appeal to more casual fans. Regardless, Simpsons toys aren’t going to rake in Disney Princess money, if that’s what Disney was expecting. It seems to me like Disney doesn’t quite know how to handle The Simpsons; cigarettes were removed from a Krusty figure prior to production, presumably at their request, even though these toys aren’t made for children (beer’s fine, though).

While the loss of the Disney license is surely a blow, Super7 is still working with a number of other properties, running the gamut from Richard Scarry to American Psycho, that will hopefully help them weather industry headwinds.

[Robo Don’t Know h/t Talking Simpsons]