¡Ay, caramba! In a crushing blow to fans, it looks like The Simpsons is coming to an end… collector toy company Super7’s line of Simpsons figures, that is.
Last month, company founder Brian Flynn was interviewed for Robo Don’t Know, where he admitted that “Simpsons did not perform nearly as well as we had hoped” and their relationship with Disney is not moving forward. While figures that were previously announced will still be produced, the Simpsons line (which he says they had a lot of plans for) has been cancelled, along with other Disney properties. Flynn is hopeful that the two companies could work together in the future, but for now they don’t see eye to eye on what is “realistic.”
Super7’s Simpsons line focused more on niche-y, fan-favorite characters rather than, you know, the Simpson family. While that strategy worked on me – I bought the figures of McBain’s ill-fated partner Scoey and Troy McClure with Fuzzy Bunny – perhaps it limited the appeal to more casual fans. Regardless, Simpsons toys aren’t going to rake in Disney Princess money, if that’s what Disney was expecting. It seems to me like Disney doesn’t quite know how to handle The Simpsons; cigarettes were removed from a Krusty figure prior to production, presumably at their request, even though these toys aren’t made for children (beer’s fine, though).
While the loss of the Disney license is surely a blow, Super7 is still working with a number of other properties, running the gamut from Richard Scarry to American Psycho, that will hopefully help them weather industry headwinds.