The Simpsons currently has a weird syndication deal where reruns can only be sold to local broadcast networks, because cable wasn’t very profitable when the deal was made twenty years ago. Nowadays, cable is a pretty big deal, and Fox stands to earn an estimated $1-2 million per episode from a cable syndication deal – and since there will be at least 559 episodes, that deal could be worth more than $1 billion.
This was a sticking point during the contract renegotiations in 2011, when the voice actors demanded a share in the profits (and didn’t get it). It was widely assumed a cable deal could not be negotiated until after the show is cancelled: an analyst quoted in Forbes said “the cancellation of the show would allow [Fox] to finally sell off-network syndication rights into cable channels,” and an Adult Swim bumper seemed to echo this (“Now put that thing to bed, FOX / so we can buy it”).
Well, apparently that’s no longer the case: TV Guide says Fox is getting ready to sell The Simpsons to cable within the next year.
Fox hired a guy from Adult Swim to find out how to better compete with Adult Swim and his solution was for Fox to make their own Adult Swim. Brilliant! The two hour programming block will air on Saturdays at 11pm starting next year.