If you were one of the people watching The Simpsons last night (sucker), you may have noticed something a little different about the opening sequence!
The “couch gag,” if one could call it that, was storyboarded and directed by the pseudonymous Britain street artist known as Banksy, whose distinctive graffiti has shown up across the UK and the US, and whose work has been auctioned off for millions of dollars to limousine liberal luminaries like Brangelina.
Showrunner-for-life Al Jean told the New York Times he seeked out the ostensibly underground (despite having a publicist) “art terrorist” and asked him, via a series of messengers, if he’d do the opening, later receiving the storyboards without ever meeting the mystery man. Although 5% was cut out by request of Fox Broadcast & Standards, Jean insists the final product was as close as possible to Banksy’s original intention.
The response has been enormous – Banksy became a “Trending Topic” on Twitter last night (which is, like, super-important and stuff) and there are currently hundreds of news stories about it – which I’m sure makes up for the 29% decline in ratings from last week. It’s to quantify these things, but I think it’s safe to presume this will get more attention than other recent Simpsons “viral” stunts, from the godawful Ke$ha thing to the Itchy & Scratchy parody of Koyaanisqatsi (in the old days, The Simpsons usually generated buzz with actual episodes instead of context-free YouTube clips, but I guess that’s the way things are now in the New Media Landscape).