BONGO BEAT

The Simpsons waving at the viewer. Behind them are various Simpsons comic books. Text at the top: It's a Simpsons send-off!

Bongo Comics announced in an e-mail that its Simpsons Store app, which enabled consumers to purchase Simpsons comic books digitally, will be shut down on April 30:

To our dedicated fans:

We regret to announce that, after more than a decade, the Simpsons Store app has come to an end across all platforms and devices.

We are no longer accepting any new purchases or downloads, but the app will still be available for use in its current state (which may include technical difficulties) until April 30, 2024, at which point the app, all in-app comics, and all other app-related content will no longer be available for use. Please enjoy the app until the servers shut down on April 30, 2024.

Thank you for supporting the Simpsons Store.

Its companion app, Futuramaland, will be shutting down on April 12.

Bongo previously sold its titles digitally on ComiXology before announcing it would be moving to its own proprietary service in 2015. Amazon killed off ComiXology’s standalone app late last year.

The news is the latest blow for Simpsons creator Matt Groening’s publishing ventures. Groening, who owns the show’s publishing rights, launched Bongo Comics Group in 1993 with four Simpsons titles. Its flagship series, Simpsons Comics, ran for 25 years and 245 issues before being discontinued in 2018, when the company ceased publishing monthly titles (it remains unclear if this had anything to do with Disney’s aquisition of 21st Century Fox). The following year, Groening debuted a new company, Bapper Books, which was to publish comics based on his Netflix series Disenchantment as a digital-first series. That ended up not happening, and the comics were not released until late 2023 by Titan Comics, shortly after the show had ended. Currently, old Bongo material continues to be republished in book form, with the third volume collecting the Treehouse of Horror series set to be released by Abrams Books in August.

The news is also an unwelcome reminder that you do not own the digital content you purchase.

DIS INFORMATION

A Simpsons parody of the Disney castle logo.

As the Walt Disney Company continues to celebrate its 100th anniversary, let us consult the tea leaves and try to speculate just what the entertainment conglomerate wants to do with The Simpsons.

  • CEO Bob Iger recently spoke about the importance of quality over quantity. Sure, he was specifically talking about Marvel’s recent underperformance at the box office, but maybe, just maybe, he was secretly thinking about The Simpsons, which passed the 750 episode mark this year and is only getting more expensive to license.
  • There’s a rumor that 20th Century Studios recently greenlit James L. Brooks’s upcoming film Ella McKay in hopes of convincing him to do a sequel to 2007’s The Simpsons Movie. Maybe that’s true, but 20th and Brooks already have a longstanding relationship (his production company Gracie Films is located on the Fox studio lot) and frankly it doesn’t seem like Brooks would need much convincing (the Disney+ shorts were his idea). As I see it, the main obstacles are that everyone is 16 years older and the circumstances that made the first movie possible have changed.
  • Remember back in 2019 when Matt Groening announced a Disenchantment comic book series? Well, good news, it’s finally being released, four years later and after the show has ended. The podcast Talking Simpsons speculated the delay might’ve been due to behind-the-scenes squabbling between Groening and Disney over Simpsons publishing rights, complicating Groening’s plans for a comics app.
  • Disney Parks chairman Josh D’Amaro claims they have enough space in Anaheim “to build another Disneyland there if we choose to do that.” Might The Simpsons find a home there if the Universal contract is not renewed?
PANEL PIECES

A photo of the Simpsons panel at the 2022 D23 Expo featuring Yeardley Smith, David Silverman, Matt Groening, Al Jean, Matt Selman, Tim Long, and Rob LaZebnik.
(The Walt Disney Company)

On Friday, The Simpsons held its second-ever panel at Disney’s D23 Expo, moderated by voice actress Yeardley Smith. A press release for the panel touted “a surprise so shocking it can’t even be announced in press release form!” Simpsons simps hoping for a big announcement of some kind – a new movie? A spin-off? A new game? The Ullman shorts? Cancellation??? – unfortunately had their dreams denied. Here’s a recap of the event.
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OAKLEY CORRAL

An image of Bill Oakley facing off against the Wendy's mascot

Watch out Wendy’s, because a certain showrunner is bringing the heat!

Former Simpsons producer Bill Oakley WENT OFF on the chain’s recently reintroduced Spicy Chicken Nuggets during a live Instagram review earlier this month. “I wanted to go try them, I’ve never had Wendy’s spicy nuggets,” he told his followers, explaining that although he dislikes Wendy’s chicken, he wanted to see what the hype was about and be prepared for the inevitable comparison to McDonald’s Spicy Chicken McNuggets.

Well, the writer of “Steamed Hams” must have felt pretty steamed himself when he ate a nugget and discovered it didn’t taste very good.
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