Back in 2007, rival media conglomerates News Corporation and NBCUniversal put aside their differences and joined forces to create Hulu, a video site designed to combat rampant piracy. If you miss your favorite shows, you can just catch ’em the next morning on Hulu for free in exchange for watching some commercials. It’s been a big success, and something that many viewers have become accustomed to. Well, if you’ve been using the service to watch Fox shows, THE FREE RIDE STOPS HERE, BUCKO. Recently, Fox changed its rules so that Hulu viewers will have to wait eight days to watch new episodes from Fox shows, unless they pony up the cash for the subscription service Hulu Plus or prove they pay for DISH Network.
Unsurprisingly, people have turned to piracy to get their fix:
Over the last week TorrentFreak tracked two Fox shows on BitTorrent to see if there was an upturn in the number of downloads compared to the previous weeks, and the results are as expected […] During the first 5 days, the number of downloads from the U.S. for the latest episode of Hell’s Kitchen increased by 114% compared to the previous 3 episodes. For MasterChef the upturn was even higher with 189% more downloads from the U.S.
And keep in mind the fall season hasn’t started yet; these trends may increase once shows like House and The Simpsons return to the airwaves.
Admittedly, ad revenue from Hulu is paltry compared to television – former NBC executive Jeff Zucker once quipped “We’re exchanging analogue dollars for digital dimes.” But surely it’s better to make some money rather than no money, right? [TorrentFreak via TechCrunch]