In news sure to excite lovers of brands, The Simpsons Brand Entertainment Franchise is joining forces with Sanrio’s Hello Kitty, a Japanese anime cat who exists mostly as merchandise, which seems fitting. As the press release states, this HISTORIC collaboration is to “celebrate” two meaningless milestones:
Announced today, the two iconic pop culture brands are partnering to introduce a product line in 2014 in celebration of two milestone anniversaries: the 40th Anniversary of Hello Kitty and 25th Anniversary of THE SIMPSONS.
As a reminder, The Simpsons once insinuated Hello Kitty products were made from actual cats.
Apparently Sanrio will be making “supercute” versions of the Simpsons that will delight “fans of every age” to be sold alongside its other flagship characters Hello Kitty, Dear Daniel, Badtz-Maru, Chococat, and Mutated Panda.
Frankly, I’m disappointed The Simpsons didn’t go with Lisa Frank. Maybe for the 30th anniversary?