Disney+ has finally added a live, 24/7, commercial-free Simpsons channel – excuse me, “Stream” with a capital S – freeing users from the tyranny of having to select a specific episode, a brilliant innovation that FXX’s Simpsons World service had over a decade ago.
Beginning today, Disney+ will add a new 24/7 always-on Stream for THE SIMPSONS with 767 episodes across seasons 1-35 programmed in chronological order at launch. This means a total of nearly 300 continuous hours with the Simpsons family.
“From day one, the fans have asked for a Stream of THE SIMPSONS, and we’re happy to oblige,” said Gabe Lewis, SVP of Programming & Content Curation, Disney+. “Streams on Disney+ have been a fantastic go-to experience for subscribers looking to sit back and relax with their favorite shows and movies, and we look forward to evolving the user experience and expanding the offering with more Streams, to more subscribers, later this year.”
“THE SIMPSONS Stream will deliver a SIMPSONS marathon all day, every day — no matter when you tune in, this ultimate SIMPSONS binge will be there,” added Matt Selman, THE SIMPSONS Show-runner and Binge-watcher.
As a pedant I appreciate that they specifically say 767 episodes and never claim to have “every episode,” as “Stark Raving Dad” remains out of circulation. Though this seemingly implies the two Disney+ exclusive episodes (“O C’mon All Ye Faithful” and “The Past and the Furious”) don’t count.
“The Simpsons Stream,” which I guess is its official name, appears to have gone live at noon Eastern time, and is currently airing episodes in sequential order. The press release also says the programming will be “refreshed monthly” so maybe once it completes Season 35 it will become more random. Amazingly, the pre-HD episodes are in the proper 4:3 aspect ratio, even if you have selected otherwise. Currently it is limited to Disney+ users on the premium (ad-free) plan in the United States.
Back in 2014, the Internet went crazy for FXX’s “Every. Simpsons. Ever.” marathon, where everybody could watch and post about the currently-airing episode live. Could history repeat itself? Sure, this simple livestream was like created to boost viewership metrics ahead of Disney’s Q2 earnings report in May. But maybe, just maybe, it could unite and heal a divided nation.