Remember back in 2007, when about ten or so 7-Elevens across the country became Kwik-E-Marts as part of an unprecedented marketing push for the The Simpsons movie? Just about everyone agreed it was a genius promotional stunt. Well, now it’s 2011 and it looks like Hollywood hackman J.J. Abrams has shamelessly copied the whole thing. Over 2,000 Motel 6 motels across the United States and Canada have been transformed into “Super 8” motels in order to market Abram’s latest popcorn flick, Super 8. Each room has been specially designed to resemble the 1970s, the time period in which the film takes place. They’ve even made a super-convincing viral web site.
I’m no accountant but I wager this marketing stunt must’ve cost Paramount at least a billion dollars. Now, I’m not going to point out that the money could have been better spent financing Art Films instead of mainstream drivel or, better yet, feeding the homeless; the money has already been spent, what’s done is done. I just think that credit should be given where credit is due. Hey J.J., how about giving The Simpsons a little more credit?