Remember back in 2007, when about ten or so 7-Elevens across the country became Kwik-E-Marts as part of an unprecedented marketing push for the The Simpsons movie? Just about everyone agreed it was a genius promotional stunt. Well, now it’s 2011 and it looks like Hollywood hackman J.J. Abrams has shamelessly copied the whole thing. Over 2,000 Motel 6 motels across the United States and Canada have been transformed into “Super 8” motels in order to market Abram’s latest popcorn flick, Super 8. Each room has been specially designed to resemble the 1970s, the time period in which the film takes place. They’ve even made a super-convincing viral web site.
Those crazy Pagans are at it again, complaining just because an image of a giant-donut-wielding Homer Simpson was painted next to a sacred 17th century image of the Cerne Abbas giant, a symbol of fertility. Don’t have a cow, man! [Boing Boing]
If all goes as planned, the convenience store chain plans to refit 11 stores across the U.S. — Richmond is an unlikely choice — to resemble the front of the Kwik-E-Mart, the convenience store that Homer and other characters frequent in the classic cartoon TV series.
Customers also will be able to buy products inspired by the nearly two-decades-old show, including KrustyO’s cereal, Buzz Cola and iced Squishees (the cup says Squishee, but the contents will be Slurpee).
Here’s the best quote:
Spokeswoman Margaret Chabris said contracts on the promotions have not been signed with movie studios. She didn’t give any further details, saying the company will release more information in coming weeks.
“We’ve done research, and research shows us that our customers like . . . movies, so we’re getting involved with some major studios on some of their properties this summer,” she said.
Wow 7-11 has a crack research department [Richmond Times-Dispatch]