If all goes as planned, the convenience store chain plans to refit 11 stores across the U.S. — Richmond is an unlikely choice — to resemble the front of the Kwik-E-Mart, the convenience store that Homer and other characters frequent in the classic cartoon TV series.
Customers also will be able to buy products inspired by the nearly two-decades-old show, including KrustyO’s cereal, Buzz Cola and iced Squishees (the cup says Squishee, but the contents will be Slurpee).
Here’s the best quote:
Spokeswoman Margaret Chabris said contracts on the promotions have not been signed with movie studios. She didn’t give any further details, saying the company will release more information in coming weeks.
“We’ve done research, and research shows us that our customers like . . . movies, so we’re getting involved with some major studios on some of their properties this summer,” she said.
Wow 7-11 has a crack research department [Richmond Times-Dispatch]